In recent years, with the
rapid development of Internet technology and related emerging business
patterns, traditional manufacturing industries are under great pressure.
Manufacturing enterprises began to think about how to achieve breakthrough
development by taking advantage of the Internet. Which way should electrical
enterprises go?
Industrial electrical products
include relays, switches, inverters and other industrial products required for
industrial production, boasting a huge market in the world.
In China, industrial electrical
industry, in addition to overcapacity, also faced challenges in the Internet
era in traditional procurement and sales modes. In the traditional procurement
mode of industrial electrical products, generally the enterprise sends a
special person to purchase or relies on a procurement company. This process
often requires complex inquiries and telephone inquiries, and is time-consuming
and laborious. With the changing times, a new generation of buyers and dealers
born after the "1980s" and "1990s" want to take a
convenient way and the original offline procurement and payment have been far
from meeting their needs.
Many industry experts and my friends
in the electrical industry chain share the same feeling with me. In the
Internet era, how should China’s Industrial Electrical industry realize
transformation and upgrading?
In 2011, Germany first proposed
the "Industrial 4.0" initiative which has got response from many
industrial electrical giants including Siemens. Moreover, the "industrial
Internet" concept known as the US version of "Industrial 4.0"
was first proposed by the General Electric. Facing a new round of transformation
and upgrading opportunities, will China's electrical industry catch up with
international standards or continue to widen the gap? The answer lies in the
effective application of Internet technology.
Electrical enterprises should use
technologies such as the Internet and big data to guide and aid the production,
procurement, sales, after-sales and other links of electrical industry to
achieve intelligent manufacturing, order placing and procurement. Meanwhile,
these technologies also provide specific implementation modes for the
transformation and upgrading of the electrical industry.
In the discussion of Internet
transformation of industrial electrical industry, the following fundamental
issues must be mentioned: B2C, B2B and B2D.
We have seen many enterprises
having achieved great success in 2C business. In the greater electrical field
including lighting, switches and sockets, currently domestic and foreign brands
including ABB, Schneider, Chint, Delixi and Hongyan have written their own
success stories on platforms such as Taobao, Tmall and Jingdong.
B2B procurement model currently
includes the electrical distribution network of Zhongyeda and www.gongkong.com,
with annual sales of about a few million to 40 million yuan or so. These sales
networks meet the demand of maintenance-oriented business customers, but can
not meet the demand of cabinet customers which are the major purchase group of
industrial electrical appliances.
Earlier this month, word began
trickling out that Zhongyada is planing on spending CNY 0.21 billion on the
acquisition of www.gongkong.com. In this acquisition, I don’t think what
Zhongyeda want is the B2B sales, but numerous potential enterprise members,
individual members and the big data behind these members.
B2D (Business-to-Distributors)
model creates a professional industrial electrical procurement platform for
suppliers and buyers. B2D model completely eliminates the intermediate link,
helping manufacturers and distributors establish an "efficient, direct trading
relationship."
